THE PLATINUM ACADEMY
Create the future you want for
your business and for you.
Make the transformation, take the Platinum journey
THE ULTIMATE VET BUSINESS DEVELOPMENT PROGRAMME
Achieve stability, growth and SO much more...
The Platinum Academy is a transformational 2-year veterinary life and business development programme. Combining 5 elements of coaching, curriculum, community, Index and connections, it allows you to:
- Design the future you want for your business – and for you
- Make tangible progress
- Enjoy veterinary life right now
- Achieve long-term ambitions
Members embarking on the Platinum journey possess a wide range of goals and ideals that are personal, professional and far-reaching. The full list of outcomes and benefits is endless, but here are some of the most common reasons individuals opt for this path:
- To accelerate practice performance
- To transform team dynamics and workplace culture
- To strengthen financial resilience
- To create a business less reliant on the owner
- To modernise processes and procedures
- To innovate
You can learn more about each of these elements
further down the page…
WHO IS THIS PROGRAMME FOR?
Calling all Practice Owners, Leaders (and aspiring Leaders!)
The Platinum Academy is for independent veterinary owner-managers looking to develop, improve, grow or scale their veterinary business. We work with vet businesses of all shape, size, and type. Those who benefit most, are often rich in motivation but lacking time; they’re too busy working IN their practice, to work ON it. Which is why we address time management, energy, and planning, at the very start of the Platinum journey. Setting you up for success.
Don’t just take our word for it. See what Platinum
member Robin Hodgkinson has to say…
SHARE THE LOAD, ACCELERATE PROGRESS
Second delegates from the same practice
SEE FOR YOURSELF
The Power of Platinum
Take your first step towards a better quality veterinary life and begin your Platinum journey today!
Simply drop a line to clientcare@vetdynamics.co.uk and we’ll take care of everything; from collecting your PMS and financial data, to arranging your first group meeting which will take place at a venue specifically selected for our Platinum Academy.
Investment:
£1,197.00 plus VAT per month for first delegate.
£397.00 plus VAT per month for an additional delegate from the same practice.
Everything you’d expect from Gold membership, and much, much more.
The Platinum Academy has been successfully helping independent practice owner managers to thrive, since
2009.
It isn’t just about management solutions and getting un-stuck – it’s about implementation, leading change and getting the right things done to achieve the best results for you personally and professionally.
Designed to reduce stress, stabilise work-life balance, improve practice performance, increase practice profitability (without compromising ethical standards) and develop high performing teams, the outcomes and benefits are many and multifaceted.
PROGRAMME DURATION & FORMAT
The Platinum Academy follows a 10 module syllabus and includes full access to all the Vet Dynamics tools and resources, for accelerated advancement. In addition to the modules, which are covered at your in-person group meetings, CPD at our members events are also included.
FEATURES AND BENEFITS
Coaching
- Bi-monthly group round-up calls (in groups of 5 – 10)
- Bi-monthly group coaching circles (in groups of 5 – 10)
- Quarterly 1:1 financial and practice performance reviews
- Accountability – we’ll hold you to your plans
- Full on-line, phone and email support
Curriculum
- All Platinum modules and associated content
- CPD exclusively for independents
- Free business management webinars
- Full on-line suite of tools, learning content and resources
Community
- Community Retreat and Conference attendance including accommodation, meals and refreshments
- Peer support group
- Access to the private members WhatsApp community group
- Share ideas, problems and solutions with like minded non-competing practice owners
Index
- Vet Dynamics Index
- Pricing Calculator
- 24 top-line metric dashboard
- 120 additional KPI’s at your fingertips
- Practice, branch and team benchmarking and dashboard
- Compatible with all devices
Connections
Many trusted providers to the vet profession want to help the Vet Dynamics community, bringing you:
- Special offers exclusive to our members
- Discounted rates for team members
- New innovations brought to you first
Platinum for my leadership team
My practice leadership team are currently partaking in the Vet Dynamics Platinum Academy, and I can highly recommend it from a practice management/financial point of view, as well as the inspiration and insights that it provides, along with the connections it provides to other practice leaders who are experiencing the same up and downs that you are.
Great expectations – met
Thank you Vet Dynamics for everything you’ve done for me, my practice, my family and my life! I had great expectations for Platinum when we signed up, having watched Alan for a few years. But never in my wildest dreams could I imagine the transformations that you have set in motion. Heartfelt thanks for everything.
Thank you
Dear Alan, Vicky and team, thank you for making ‘the battle’ a whole lot easier and a lot more fun!
Life changing
Joining Vet Dynamics has been a truly life changing experience for us – personally, professionally, financially, and for our whole team. We have climbed mountains together, made wonderful friends and life coaches. Your coaching and support has given us the tools and courage to grow our practice and provide an environment to develop our team. Thank you. Onwards and upwards!
The results are proof that it’s worth it!
Albert was recommended to Vet Dynamics by a Veterinary Colleague, but for several years hesitated about ‘taking the plunge’. We finally dived in 2+ years ago with Platinum and have now moved onto the Mastermind Programme. Albert has gained all the knowledge and support to achieve his business objectives and is extremely grateful for his friend’s perseverance (on more than one occasion!) in recommending Vet Dynamics. It requires commitment and hard work to fully take advantage of what Vet Dynamics offer. But the results are the proof that it’s worth it. A great deal of fun is always had on the courses with likeminded vets in a supportive environment – everyone has a lot of laughs along the way together.
The Platinum and Mastermind programmes give a sense of camaraderie, in what can otherwise be a lonely journey for independent vets like Albert. On occasions, I have joined the course with Albert and have seen the dedication of the Vet Dynamics team as well as the sharing of ideas among all the vets on the course. We have no hesitation in recommending Vet Dynamics and their business and personal
development programmes to other independent vets.
I just wanted to say a massive thank you.
I won’t go into details as its far too long to type but I dealt with a situation here last week concerning members of the team which had turned into a major problem. Everyone was unhappy including me. We managed to workshop the problem however and turn things around completely. I honestly do not believe I would have been able to do this as well as I did, or achieved the outcome that we achieved as a team, without the bigger picture. If I hadn’t been coming to Platinum Academy, I never would have had the confidence to resolve things so easily. Thanks for being heroes!
Platinum has changed both of us
We are both re-invigorated and excited by the prospects of managing our practice well. We now have the tools and (some of!) the skills to face the challenges ahead and will continue to develop those skills. Personally, I am deeply grateful for the opportunities that you have opened up for us and the immense support that all at Vet Dynamics both in the office and the Mastermind Group 3 settings – have given us. I’m sure that Jonathan feels much the same. With our very best wishes,

Equipping you with the right tools and knowledge
Industry thought leaders and influencers at your service
Our Platinum Coaches are highly regarded in the veterinary industry. As trusted advisors to practices and veterinary suppliers, we have a wealth of knowledge, decades of experience and a suite of resources at your disposal. Furthermore, as speakers in both veterinary schools and some of the industry’s top veterinary events, you can be sure you’re getting comprehensive advice, mentorship and guidance.
Address small changes with clarity and confidence
Quarterly performance reviews combine the power of Index with personal practice development coaching to ensure you and your practice stay on track to achieve your vision. Members typically start seeing the gains rather than the gaps at around 4-6 months and by your 12-month assessment, you’ll be amazed at the transformation!
Liberated to live on your terms
Steering your practice in the right direction can come at a cost to your personal time. The ‘Platinum Way’ enables you to escape from the tyranny of the ‘ busy-trap’ and reclaim the time you need to manage the clinical management-personal cycle of leadership.
Visit our Speaking Events page to learn more about our Coaches.
All the tools you need to inspire great veterinary leadership
Our Platinum curriculum was developed specifically because Vet School doesn’t prepare you for the commercial world of veterinary business. Work through our programme of modules and build strong foundations for leadership, develop confident management skills and establish disciplines, principles, and healthy workplace habits that will support both your veterinary business and your personal life.
Staying at the forefront of the veterinary profession
As a Platinum member, your attendance and all accommodation for both our annual Conference and annual Community Retreat, are included. These events provide a further 4 days veterinary business CPD, where we address current and relevant topics and challenges in the profession, connect and celebrate success!

Independents only
Being an independent practice owner / leader can be an isolating experience. Implement lessons and share your successes (and challenges!) with a group of like minded non-competing veterinary professionals, and be part of a community that care and understand.
Organic – 100% Independent
Our community is 100% independent. It consists of more than 200 members at any one time. And they share common values; they care limitlessly about the welfare of their patients, the happiness of their teams, and the security and success of their asset.
Original – You-nique experience!
Every member, practice, team, dream, circumstance, past and present, is unique. Practices of all sizes, shapes and structure join us. From single vet to multi branch, from first opinion to referrals, from starting up to planning an exit, every one at a different stage of their unique journey.
Supportive – We’ve got your back
These journeys and experiences provide a rich reservoir of shared knowledge and lessons. Members benefit by learning from others trials and errors, wins and break throughs. Life and leadership become rewarding, enjoyable, and easier.
Performance evaluation
Stronger clinical and financial outcomes
We show you how little changes in your business approach can produce significant increases in profitability, enhance your clinical performance and strengthen your finances.
Keeping your finger on the pulse of the practice
Combined with Coaching, your quarterly financial and clinical reviews become a consistent check point. With our expert guidance, you’ll learn how to find the most relevant insights and draw the most meaningful conclusions from your personal dashboard. Furthermore, as a Platinum member, you’ll have access to the full Index capabilities, including the Pricing Calculator and Profit and Loss analysis.
Find out what makes our veterinary business analytics dynamic, or arrange a demo of our Practice Index.
Powerful partnerships to benefit our member community
We use our connections to bring useful and relevant business intelligence to our members. Whether its client experience, finance, marketing, or HR, we use our industry relationships to provide expertise and insight when you need it.
Through nurturing these relationships with industry providers, we are able to secure special and introductory offers, discounts, and priority bookings for our members.
With no affiliations or favouritism, our community can be sure they’re receiving objective, honest guidance, based on our knowledge and our members experiences.
WHY TAKE THE PLATINUM JOURNEY
Accelerate veterinary business, enjoy life and leadership
Independent practice owners choose the Platinum Academy for the expert ownership guidance, structured business development, implementation coaching, Index insights, collaborative connections and to be part of the Platinum community.
We understand how isolating life at the top can be, and we know first hand, the daily challenges you face. So we built a better way. One that:
- Improves business efficiency and profitability, seamlessly
- Cultivates positive mindsets, consistently
Nurtures effective communication and leadership - Carves a healthier work-life balance for owners
- Achieves very defined goals keeping your plans on track
- Maintains clinical excellence without compromising ethical standards
- And preserves your sanity in the process!
FLEXIBILITY & CHOICE
No minimum term contract; you can stay as long as you like, leave at any time and you can use as few or as many of our resources as you need.
YOU'RE IN CONTROL
No upfront fees, down-payments, deposits or lengthy notice period. You have full access from day one. Payments are collected seamlessly and safely via direct debit.
MEASUREABLE RETURN
Get out far more than you put in. Like all investments, the value you create, depends on your level of commitment