our story
Champions for the independent practice, through every chapter
New to Vet Dynamics?
BETTER VETERINARY LIFE AND BUSINESS
Our Mission and Purpose
We believe independent practices provide enormous value to their communities and the humans managing them, deserve a fulfilling, rewarding life.
Which is why we’re on a mission to help you succeed.

DYNAMIC SOLUTIONS
The story continues
We’re constantly evolving, adapting, and refining our products and services, and have been since 2004. Have a scroll to see some of the milestones we’re proud to have reached along the way.

Having identified the need for more meaningful veterinary business intelligence, our developers built the Index; an easy, convenient way for leaders to measure, monitor and manage clinical output, team performance and client trends.

Our very first Platinum cohort began their 2 year journey with us in 2009. Due to the success it created for members, further development was sought and so we developed the Mastermind Academy which is still going strong today.

Harnessing new technology, we were able to automate the process of collecting clients PMS data. This saved so much time for us as well as our clients, and allowed us to serve many more practice owners with Index.

Our very first 3-day Vet Dynamics Conference was held, which was the first time our entire community of members came together.

To help owners achieve better exit outcomes, we used our vast connections and began offering a brokering service to independents.

The Vet Academy began after identifying a need to equip vets in practice with commercial, personal and inter-personal skills.

A huge celebration to recognise 10 years of the Platinum Academy, through which, more than 250 independent practice owners transformed life and leadership in their veterinary journeys.

Not only our 20th Platinum group, but also our very first virtual group. Some inspiring leaders, building amazing veterinary businesses and sharing the journey.

Our Index became cloud based, enhancing the user experience, saving more time, and improving speed, performance and security.

Positive change is needed profession-wide and the Rebuild revolution began, creating the vet practice model of the future. One which is fit for purpose and serves its people, pets and the planet.

Our online Learning Management System goes live, bringing lessons, materials and resources to you at the touch of a button.

Our community members wanted more time together, more time to connect and more future focused vet business CPD. The Community Retreat was born.

All and every independent practice owner / manager, is welcome at the Vet Dynamics Conference. Members and non-members alike.

Vet Dynamics and Central CPD collaborated to deliver a comprehensive 12 month programme of both clinical and non-clinical learning, mentoring, and development for graduates entering independent practice.

The Professional Development Academy was launched in response to a growing and urgent need to equip individuals in practice, with commercial, self leadership and inter-personal skills.

Staying true to our values and in the ultimate demonstration of faith and trust, Directors Alan and Vicky Robinson decided to make the team at Vet Dynamics share owners.
This ensures we continue serving the independent vet community, independently.

With our Industry Index, everyone gets the big picture. See what’s happening in veterinary clinics nationally and track trends at the click of a button. More detail coming soon...
WHO WE WORK WITH
Your Journeys
Over a thousand independent practices have worked with Vet Dynamics to develop their teams, improve business performance and to thrive.
Check out some of these stories to see what’s possible.
VARIETY IS THE SPICE OF LIFE!
Our Team
Our people are the lifeblood of Vet Dynamics and here we would like to introduce you to the passionate individuals that root for and support you. The faces behind the names.
We’re proud of our varied skills and life experiences from within and beyond the veterinary sector. This rich mix means we’re able to help and guide you in all aspects of your journey.
Lorraine Wright
General Manager
"I love this industry, the people that serve it, and helping to make incredible things happen. Also Quiz night 😉"
Claire Derry
Business Development
"I love going out, meeting people, hearing their stories, and understanding their needs. "
Gemma Barmby
Practice Development Consultant
"I love seeing my clients plans come to life as they reach their goals. Then celebrating them!"
Rachel Talmage
Marketing and Client Experience
"I love finding creative ways to enhance our customer journeys and communicate."
Heather Wannell
Practice Valuations and Directors Support
"I love honouring a promise and delivering results. Making people happy."
Amandeep Budwal
Marketing & Events Executive
"Being system oriented, and a perfectionist, I love making sure things flow well and smoothly."
Coming soon!
Lara Jacobs
Exit Strategy Support
"I love matching people with opportunities and making dreams come true!"
Elly Woolcott
Business Development and Events Manager
"I love delivering on promises and making connections in the amazing industry I am so privileged to be part of."
Brendan Talmage
Marketing, Photography and Events
"I love helping bring our events to life and capturing the human connections on camera."
Alan Robinson
Director and Founder of the Platinum Academy
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Rosie Gower
Accounts and Internal Operations
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Vicky Robinson
Director and Head of Practice Sales
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Tania Lawrence
Client Care and Events
"I love the challenge of working with a great team of people to organise memorable events and seeing all the hard work come to life!"
Rebecca Robinson
Practice Development Consultant. PDA & VGA Coach
"I love being part of a community who aren't afraid to do things a little differently"
Rory Shearer
Practice Development Consultant
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CONNECTION, CURIOSITY, TRUST & KINDNESS
Our Culture
Our culture is based upon connection, curiosity, trust and kindness. We have a knack for finding the right people at the right time who’s values echo ours. No matter the role, every person here knows they are part of something special and contributing to our vision. We are more than a business consultancy company, we are a community of engaged, high performing individuals who empower veterinary practices to thrive.
In 2022 we became an Employee Ownership Trust. This is the culmination of years of dedication and hard work by the people who believe in what we do here at Vet Dynamics. We don’t just talk the talk, we walk the walk.